Natural Treats & Grain Free Feedstore


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We know that you recognise the importance of feeding your beloved pet the finest ingredients.  We share your passion, and are committed to finding the best products on the market that are wholesome, nutrious and tasty.

That's why we work with the finest producer who creates receipes for our brand that we are proud to put our name on.  Please scroll down to read more about the unique process our producer follows.


From farm and fisheries we know and trust

It's really important for us to know where all our fantastic ingredients come from.  That's why we're proud to say that our fresh meats are collected from farms and fisheries that our producer both knows and trusts.

The meats are collected in  temperature controlled wagons which ensure freshness is maintained. They are then tested to confirm they are of the highest quality before being sent to the kitchen to be gently cooked.

Gently cooking the meat - the only way

Slow cooking meat at home ensures that you create the finest flavours and make the most digestible meals. That's why our producer follows exactly the same process for our pet food.

Taking the finest salmon, or most scrumptious duck, the meats are gently cooked to protect the proteins, enhance the flavour and keep in all the goodness. This ensures your pet is always able to digest the food and get access to all of its nutritional benefits.

Because of the way the meats are cooked, we are also able to take the tasty oils within the meats and use these as part of the ingredients on the outside of the final kibble, creating an irresistibly tasty meal.

Mixing the recipe and forming the kibble

After cooking the meats, all the other tasty ingredients, including sweet potatoes, and an array of superfoods, are then added. With each superfood providing their own unique benefits, it's a receipe created from the heart to provide wholesome, enjoyable and a nutritiously beneficial mealtime.

We also care about the environment

We know that the welfare of the animals and gentle cooking is really important, still, we also know that caring for the environment when we produce the food is equally as important.

That's why we have chosen a pet food producer that considers not just the local community but also the local ecology and, ultimately our planet when they make our food.

They are working towards being completely carbon neutral and ensure they recycle all of their water on-site, as well as planting 20,000 trees in the last five years alone.

We know that we must make every effort to ensure we do not impact on our planet,  and our children and grandchildren depend on us to do the right thing.

We hope you enjoyed reading about how our trusted producer makes our special food, especially for you and your pets.

SUPERFOOD 65 contains a minimum of 65% meat, 35% super vegetables and there are no fillers, grains or rice.

Please see our products listed below